Plump Brand Identity
Naming / Logo / Visual identity / Packaging
A female owned brand founded by 32 year old entrepreneur, Kamala Habib in July 2020 in Jeddah, KSA. Kamala struggled to find a good quality skincare which connected to her as a conscious and creatively motivated consumer. With her background being a mystery shopper & childhood memories of crafting skincare remedies through salves & soaps with her mother, Kamala set out to make skincare interesting & fun again. Thus, this brand was born. Launching primarily with quality handcrafted soap bars & low pH cleansers made with skin-loving ingredients, and an evocative story of a strong sense of family behind it all.
The word 'plump' invokes soft & supple imagery in the mind.
Perception:
You can look cute & be naturally conscientious as well.
You can look cute & be naturally conscientious as well.
Slogan:
Made with love
